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About Copa

What we do

There’s no point in doing research unless you’re prepared to be surprised by it.

We do work that uncovers new behaviour and finds new solutions to old, intractable problems.

Recently, Copa has helped the Department for Transport stop young men take so many risks on the road, Girl Effect train their staff on three continents to conduct their own research, GSMA to help farmers to benefit from creating a digital identity, Bang and Olufsen to redesign how they sell to customers in China, North America and Europe, the Premier League to communicate a new identity, Oxfam be more confident about using social media, Ikea to change their working culture based on understanding how people want to work today and Mini to understand the new ways that people buy a car today.

How we work

We know what we are good at. We are experts in ethnography and hugely experienced in qualitative and user research. We love the nitty gritty of research and over 90% of fieldwork is conducted by our 3 experienced partners.

We know where we need help. We work with a network of experts in semiotics, design research, data analysis and quantitative approaches.

We are flexible, and believe that clients can be shortchanged when research is packaged and sold as fixed numbers of groups, ‘ethnographies’, interviews etc.  We like to research problems until we got answers that are really satisfying to our clients and ourselves. This can mean meeting more respondents than we charge for, interviewing expert leads that surface in a project or leaving our office to work alongside our clients or in the environment that we are studying.

We appreciate value in what can be an expensive business. This means starting with what we can learn for free, making use of past research, employing the minimum viable fieldwork. We make money for not from our clients.

The Team

Tom Marriage

Tom has worked in planning, trends and research for over twenty years. He loves exploring the mundane, helping clients by unlocking insights into peoples unconsidered behaviour. Tom is naturally curious, and relishes the opportunities research gives him to explore new concepts, play with new ideas and meet new people.

hen not researching, Tom can be found looking after his children, obsessing over some new health trend or running the highways and byways of South East London.

Richard Atkinson

Richard has worked in research for almost twenty years and on all continents except the coldest. The first decade focused particularly on youth audiences, the second on emerging markets and international development. He’s also found some time to complete a PhD on youth subcultures, father twins, play the odd game of cricket and climb the odd mountain. He is currently a visiting tutor on the design MA at the Royal College of Arts in London.

Jamal Khadar

Jamal has worked in research for nearly a decade, focusing on understanding behaviour and helping to design services for underserved people in emerging markets. In his time as a researcher he has spent time in Mombasa, Kenya working with farmers to develop a farming app, and won a Market Research Society President’s Medal for training young people in Rwanda to conduct research amongst their peers. Outside of research, Jamal plays improv with a local group in London and is an avid podcaster.

  • About Copa

  • The Team

  • What we do

    There’s no point in doing research unless you’re prepared to be surprised by it.

    We do work that uncovers new behaviour and finds new solutions to old, intractable problems.

    Recently, Copa has helped the Department for Transport stop young men take so many risks on the road, Girl Effect train their staff on three continents to conduct their own research, GSMA to help farmers to benefit from creating a digital identity, Bang and Olufsen to redesign how they sell to customers in China, North America and Europe, the Premier League to communicate a new identity, Oxfam be more confident about using social media, Ikea to change their working culture based on understanding how people want to work today and Mini to understand the new ways that people buy a car today.

    How we work

    We know what we are good at. We are experts in ethnography and hugely experienced in qualitative and user research. We love the nitty gritty of research and over 90% of fieldwork is conducted by our 3 experienced partners.

    We know where we need help. We work with a network of experts in semiotics, design research, data analysis and quantitative approaches.

    We are flexible, and believe that clients can be shortchanged when research is packaged and sold as fixed numbers of groups, ‘ethnographies’, interviews etc.  We like to research problems until we got answers that are really satisfying to our clients and ourselves. This can mean meeting more respondents than we charge for, interviewing expert leads that surface in a project or leaving our office to work alongside our clients or in the environment that we are studying.

    We appreciate value in what can be an expensive business. This means starting with what we can learn for free, making use of past research, employing the minimum viable fieldwork. We make money for not from our clients.

  • Tom Marriage

    Tom has worked in planning, trends and research for over twenty years. He loves exploring the mundane, helping clients by unlocking insights into peoples unconsidered behaviour. Tom is naturally curious, and relishes the opportunities research gives him to explore new concepts, play with new ideas and meet new people.

    hen not researching, Tom can be found looking after his children, obsessing over some new health trend or running the highways and byways of South East London.

    Richard Atkinson

    Richard has worked in research for almost twenty years and on all continents except the coldest. The first decade focused particularly on youth audiences, the second on emerging markets and international development. He’s also found some time to complete a PhD on youth subcultures, father twins, play the odd game of cricket and climb the odd mountain. He is currently a visiting tutor on the design MA at the Royal College of Arts in London.

    Jamal Khadar

    Jamal has worked in research for nearly a decade, focusing on understanding behaviour and helping to design services for underserved people in emerging markets. In his time as a researcher he has spent time in Mombasa, Kenya working with farmers to develop a farming app, and won a Market Research Society President’s Medal for training young people in Rwanda to conduct research amongst their peers. Outside of research, Jamal plays improv with a local group in London and is an avid podcaster.